Every large company eventually invents a scavenger hunt:

• Who owns this data?
• Which table is correct?
• Is there an API already?
• Can you send me a sample payload?
• What’s the approval process?

Weeks later, the team builds a duplicate integration “just to ship.”

This is how organizations become data-rich and execution-poor.

Elementrix targets this by making data products discoverable and consumable through a marketplace UX, paired with executable governance (request → approve → grant) and delivery APIs—so onboarding becomes a repeatable, low-friction path. 

What “tribal knowledge” costs you

·      duplicate work (multiple teams integrate the same thing differently)

·      inconsistent definitions (“Customer” means 5 different shapes)

·      slow onboarding (tickets + meetings + approvals by email)

·      higher risk (shadow access paths)

·      no measurable “data economy” (you can’t track reuse or value)

Why most catalogs don’t fix it

Catalogs help you know something exists. They rarely help you:

·      request access in the same flow

·      get approvals executed automatically

·      consume immediately via standardized interfaces

·      enforce field-level entitlements at runtime

Elementrix’s differentiation explicitly draws this line: catalogs describe data; Elementrix serves it and governs access/delivery. 

The shift: “discover → request → approve → consume” as one path

Elementrix v1.0 describes a marketplace for published products with schema exploration, metadata, and access workflows—and supports programmatic access via API-first design. 

When that loop is tight, teams stop bypassing governance because the governed path becomes the fastest path.

What changes culturally (and why it matters)

Before:

·      data discovery is social (Slack/email)

·      approvals are opaque and inconsistent

·      consumption requires handholding

·      duplication is the default behavior

After:

·      products are organized by domain with explicit ownership 

·      consumers self-serve discovery and request access via workflow 

·      usage becomes measurable (who consumes what, where value is) 

·      reuse becomes the normal behavior

Pragmatic adoption path

·      Start with one domain (e.g., Finance, Customer Ops, Sales)

·      Publish 3–5 high-demand data products with strong documentation

·      Force new consumer requests through the marketplace path

·      Measure time-to-first-consumption and remove friction

·      Expand product inventory once “the habit” forms

Metrics that prove the marketplace is real (not shelfware)

Track:

·      Search-to-request conversion (are people finding and requesting?)

·      Time-to-first-consumption (request → first successful API call)

·      Reuse rate (consumers per product)

·      Duplicate integration rate (does it drop over time?)

·      Approval cycle time (median + P90)

Stakeholder one-liner

Elementrix replaces tribal-knowledge onboarding with a self-service data marketplace where teams discover governed data products, request access via workflow, and consume immediately through standardized delivery. 

Developer checklist (the “marketplace adoption” test)

·      Products have domain, owner, and steward assigned 

·      Product lifecycle is enforced (draft → review → published → deprecated/retired) 

·      Marketplace pages include schema explorer + semantic mappings where applicable 

·      Access requests are tied to application identities (not human API keys) 

·      Usage stats exist (calls, latency, errors) per consuming application